The Morning After: Meta’s Threads Surpasses 100 Million Users in Less Than a Week

Meta's Threads Surpasses 100 Million Users in Less Than a Week

In a remarkable feat, Threads, the sibling app to Instagram, has already garnered over 100 million users in just four days since its launch on Wednesday evening, as reported by Quiver Quantitative’s Threads Tracker. This impressive milestone comes with a caveat – only users outside the European Union can sign up, limiting its immediate potential.

While Threads has captured a massive audience, it is still in its nascent stages, lacking some features that users are accustomed to on other social media platforms. Notably, there is no support for hashtags, and users can only search for usernames. Some users have also reported difficulties uploading videos or images.

One of the biggest drawbacks noted by early adopters is the absence of a chronological feed. Threads employs an algorithmic feed filled with brands, influencers, and celebrities, often irrelevant to users’ preferences. This has led to frustration among some users, who are contemplating muting or unfollowing certain accounts.

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